mentoring for photographers


Firstly, welcome! My name is Nina and I am passionate about photography mentoring and training as well as being a full-time family photographer based in Surrey. I have been running a successful photography business for 10 years and before I switched careers I was a brand & marketing manager for 15 years. 

I have mentored hundreds of photographers and have again just been voted as Professional Trainer of the year. 

My experience and dedication to education, combined with my experience of running a full-time photography business, means you can feel confident that I am one of the most rounded photography mentors in the UK.

 To get a feel for how I work please do take a look at my testimonials below or ask to be put in touch with one of my current trainees. I look forward to working with you!

best photography mentor


it’s all about you! 

There is certainly a time in your photography journey where group training is very valuable but you may have found that you wish to have more 1 on 1 time to really hone your skills, find YOUR style and build a business using your vision. This is where photography mentoring can really accelerate your learning.

how PHOTOGRAPHY mentoring works

  • You can choose to book your 1-2-1 tailored sessions as and when needed or you can choose the accelerated 12-month programme.   The structure and content can be determined by you but will also be based on my suggestions of what you should be focusing on to grow your business, brand and photography.


  • The programme is flexible in terms of how you use the time and can cover any subject area including shooting, editing, business or marketing. 


  • Together we create a long term plan which gives you a clear vision for where you want to take your business. This includes how we can differentiate your photography business from the competition.


  • If you are on the yearly programme each month we also set short term achievable goals so you can see your progression.


  • The 12-month package includes advanced SEO tracking for the entire year plus a private Trello board to keep all notes, actions and so we can track your results


  • Finally, there are no geographical restrictions* –  photography mentoring sessions can be in person OR online





Targeted session to cover any of the following areas:

Branding, Social media planning, pricing, website review, finding your ideal clients, family shoot reviews and portfolio reviews. 


4 hour block


Pre Purchase a 4-hour block of Mentoring to be used over a 12 month period.

Sessions can be used 1 hour at a time or grouped together depending on the subject area. We can cover shooting, editing, business or marketing.

Save £50 by booking a block of 4 sessions




12 months of bespoke mentoring to cover ANY subject (shooting, editing, business & marketing).

1-hour a month (these can be combined at any time to create longer sessions)

PRIORITY BOOKING ahead of other mentoring sessions

Paid Quarterly

£375 a quarter



I wanted to thank you for the very valuable mentoring session this morning. That was the first photography discussion since months which let me feel again my lost passion for this art. I am really impressed by your deep and broad knowledge combined with your genuine approach to teaching/coaching. Your advice is always spot on and hands on. You are definitely the most inspiring person I have met along my photography journey. I hope that I will have once the chance to meet you in person and attend one of your workshops in the UK. Until then I will certainly come back for another Skype session.

Swiss Family Photographer  
Swiss Family Photographer

I choose to book a photography mentoring session with Nina I felt that I needed advice and direction with brand awareness and business support. Her training was much better than expected. I was particularly impressed with how she had taken the time to do appropriate background research before the session. I will recommend her to other professional photographers and have already done so. I know other photographers who would benefit from Nina’s guidance.

John Ferrett

I booked a Photography Mentoring session with Nina because of the rave reviews from other photographers on Facebook.  I always go back and forth on booking a mentor or a training course.  I’m not a beginner in photography, there are always areas for improvement.  Especially when it comes to marketing.  It’s hard to find group courses that would fit my needs.  Since Nina offered 1-2-1 I decided to quit stalling and just book. 1-2-1 was definitely the way to go for me.  I haven’t had any other courses on marketing or business planning so am unable to compare.  But I can say Nina is very knowledgeable and completely transparent with her strategy and teaching.  We live relatively close to each other; I wasn’t sure if that would be a problem for getting help marketing myself.  I was very surprised at the level of advice I received.  She shared everything with me. Nina’s session wasn’t what I was expecting…. It’s hard to articulate, BUT when I left, I felt great about my business plan and the direction I wanted to take it in.  I felt REALLY excited about the new year and new plan.  After my first visit, I wanted to put Nina on retainer!  I LOVE NINA!  She also provided some valuable help with website SEO and driving traffic to my page. Nina has a great personality.  I clicked with her right away, which is so important when working in a creative field and hell yes I would recommend her! She kicks ass.

Johanna Birch

I chose to book a photography mentoring session with Nina because I needed guidance on the next step for my business and sound business and marketing advice. I walked away so happy, buzzing with excitement and Nina answered every question and more that I needed answers for. I found the advice on my brand and how to expand it to reflect me the most useful and would 100% book again. I would recommend Nina because she is so professional, great, chatty, puts you at ease and a perfect mentor and an awesome photographer so you respect her opinion.

Kika Mitchell

“I booked a Photography Mentoring session with Nina after seeing her talk at Photohubs. I found the talk very inspiring and jammed packed with useful information. I decided last year that I wanted to seek professional mentoring and this confirmed Nina would be the right person. Compared to other training I felt like Nina had obviously taken the time to investigate and research my business and I think this helped maximise the time we had in the session. I found the whole session valid and useful, particularly my pricing. I finished my session feeling revitalised and had a clear vision of what my next steps are. Nina is very easy going and very engaging, this coupled with her expertise and experience I would pass on her details to anyone that needs clarity in their photography business ”


I’ve followed Nina in the shadows as such for a long time and have always been impressed with not only how knowledgeable she is in both the art of photography and the business/marketing side of things – but also how she is very open with the knowledge she’s gained and always comes across as friendly and personable. Not at all intimidating. I found the Skype session to be the best way forward as its more relaxed and friendly and we focused on Mastering the art of Google plus. I would definitely consider booking a session again this time focusing on Google Adwords. Highly Recommended Mentoring for photographers

Sarah Morris  Sarah K Morris Photography
Sarah Morris

After hearing so many good things about Nina and her mentoring from my photographer friends, I decided to book a session with her to help me with my business. Not only does she give advice on how to improve your photography, she also tailor strategies to get your business to the next level. I am sure that I will get where I want to be thanks to Nina’s help and I’m already looking into booking a photography workshop with her!

Sandra Cullen  Sandra Cullen Photography
Sandra Cullen

I had a Photography Mentoring session with Nina, to focus more on my approach to finding the light. Nina is really lovely to work with and very encouraging, and you really feel that she wants you to improve. I’ve recently worked with another photographer whose work I admire but felt that session was more about them and what they do, but with Nina, at all times she was talking to me about how I can improve. I feel very inspired to really push my images forward this year and I would really like to have another session with Nina to discuss more composing my images and lighting Thank you, Nina, you have sparked something in me ?

Lynette Brown   Playful Heart
Lynette Brown

I booked Nina as I wanted to gain confidence in being able to get my images to the next level, with a particular focus on children and families, shooting both indoors and outdoors I really enjoyed working with Nina. I’ve worked with mentors before where they end up taking over on shoots, and as a result, you don’t get as much from it. Nina was great to work with and it really opened my eyes to a different way of working.  It was really good to see how Nina works so quickly and effortlessly to get fabulous results, from building a rapport with her subjects through to producing the final edits of the work. She was a real inspiration and I’ll be getting further mentoring but this time focusing on the business side of things. I would definitely consider booking again to cover business and marketing without a shadow of a doubt. My only criticism is that I would have liked the session to have lasted longer, but that was only because I enjoyed it so much! Nina is a great teacher/mentor and a real inspiration If you’re looking for a mentor and want to take your images to the next level, I would wholeheartedly recommend Nina.

Miriam   Family photographer

I booked a 1-2-1 Photography Mentoring session with Nina to learn more about the business side of photography, ideas for my branding and marketing as well as to get tips from one of the best! Compared to other training it was 1 on 1, relaxed and very inspirational. The most useful part of the session for me was when we discussed how to go about defining my brand and how to build traffic to my website and convert customers. I would definitely consider  booking again to do some training centred around family and child photography itself. I would also happily recommend Nina for her clear, concise and relaxed training, it was exactly what I had hoped for. Top Mentoring for photographers!

Helen Hoffman

book 1-2-1 mentoring



1-hour online photography mentoring via Zoom (free online video conferencing)

A bespoke session tailored to your needs whether it be portfolio review, editing, marketing or business.  Can also be used for a session focused on SEO.

Once your session is confirmed you will receive payment details and you will then be sent a questionnaire to make your session as bespoke as possible.



Save by purchasing 4 x 1-hour Mentoring sessions in advance. These can be used 1 hour at a time or grouped together depending on what topic you would like to cover.

These bespoke sessions will be tailored to your needs whether it be photographing a family, editing, marketing or business.

Once your session is confirmed you will receive payment details plus an email so we can discuss your needs and make the session as bespoke as possible

NOTE: Due to current Covid restrictions all sessions will take place online

5 in stock



The 12-month photography mentoring programme includes:

  • 1-hour kickstart session to set goals and targets for the year
  • Followed by monthly 1 hour sessions OR  8 weekly 2 hour sessions. which can be over Skype or in person.
  • As a long-term Mentoree, you are guaranteed to be able to book your session within the month and will be given priority ahead of other sessions.

12 sessions in total which can be paid in Quarterly instalments of £375 every 3 months. 

1 in stock



My next group of 12 months of mentoring begins in April but if you have any questions in the meantime feel free to get in touch via the form below. 

Have you worked with Nina before?



  • Portfolio review for your website/ socials


  • Real family photoshoot critique to deliver a full shoot which your clients will love


  • Getting your best images straight out of the camera 

  • Editing for real family photoshoots. Fast yet impactful ACR/ Lightroom and Photoshop editing to take your images from great to wow!


  • On location, family shoots where we work together to deliver a full family gallery


  • How to navigate social media (Google +, Facebook, Instagram) to drive more of the right type of customers

  • Branding – understanding what your brand looks like and how to bring this to life with language and design


  • Raising your local visibility – How to become the most famous photographer in your area


  • Photography Pricing and products that work for your business model

  • Website visibility including basic SEO and blogging.


  • Developing a marketing plan so you are clear on what to say and when


Photography Mentoring with Nina Mace



There are a lot of fantastic photographers offering photography mentoring in the UK and after I have spoken to some photographers I have actually referred them onto another mentor who I feel fits their style and needs the best. Therefore, I thought it would be useful to offer my top tips on finding the best photography mentor for you:



The first question is whether you would like to meet your mentor in person or whether you would be happy to do the sessions over Skype. From experience, I find that Business & Marketing and editing Mentoring can work really well over Skype but for photography training its best to do this in person. Its also especially valuable if your mentor can travel to you so you can shoot at locations you plan to use again for future family shoots. Some photography mentors have a minimum distance that works within so to reduce any future issues with photographers developing the same style.



Any great mentor will be able to give you details of people they have worked with and should be happy for you to contact them to discuss how the session went and what they felt they got from it. No amount of testimonials online can replace a real chat with a photographer who has worked with that mentor before.



Its human nature to be naturally better at some things than others  – for example, my strengths lie with Business & Marketing and outdoor children’s photography. If a possible mentoree approached me about studio lighting and newborn photography I would direct them to some of my recommended partners shown below.  This leads very much to tip 4 which is…



Work to set some SMART targets ahead of your session and let your mentor know what these are. All your chosen mentor wants is for you to get the most from your session so they more information you can give them the better. Try to quantify your objectives as much as possible. For example, you could say you want to review your online portfolio so you have more of a consistent style for potential clients OR that you want to target getting onto Page 1 of Google for your keyword within 6 months.



You would be surprised how much you can cover in a mentoring session so try to take as many notes as you can and then work with your Mentor to put them into PRIORITY ORDER. A good mentoring session can leave you with an incredibly long to do list which can feel overwhelming so breaking it into manageable chunks is a good idea.



Does your mentor still photograph and drive an income from photography? If not, and they have left photography, how successful was their business in terms of profit? I think it’s important that mentors keep one foot in the market, and are able to illustrate that they have made their own photography business a real success. I have seen real shifts in the market in the last 2 years (going into my 10th year in business) and that has enabled me to pass these insights onto my mentorees.

Andy Dane - Website Guru & Technical Genius

Whether you need a site built from scratch, a refresh of an existing site or simply to move a current site over to a faster host Andy can help. Services include moving your site from Zenfolio, SquarespaceWix to a WordPress based site with a theme or setting everything up so you can design the site yourself. He can even spend time with you training you before he hands your new site over.  No matter how big or small your project, Andy is your man!

photography mentoring

Gary Hill - Lighting and Studio Expert

Gary has won every accolade and competition there is going and his knowledge and understanding of light are second to none.

If you are looking to up your lighting game and know your speed lights from your Rotolux, then this is who I would suggest you speak to about training. He offers group workings and 1-2-1 mentoring throughout the UK & Ireland

photography mentoring

Stephanie Belton - Lifestyle Newborn Photography

I have known Stephanie for 7 years now (she was the lady who started my photography journey!) and if you would like to learn indoor lifestyle newborn photography then she is the best. Stephanies understanding of light and how to naturally pose families is second to none and she runs a very successful family photography business. You can drop her an email to discuss training or mentoring.

mentoring for photographers

Digitalab - Professional Print Lab

I have worked with Digitalab for the past year and have gotten to know their entire team personally and they are my professional lab of choice. I use them for all my printing from loose prints to print boxes and frames. They are consistent, always deliver on time but also take the time to really get to know their clients.

They have also just won Large Trader of the Year at the Newborn Photography Show.

Kayleigh - Brand designer

KW Design specialises in Logo, Brand Design and Retail Display, helping independent businesses and retailers to grow. Kayleigh’s studio is located in the heart of the beautiful Sandringham Estate in Norfolk.

I have personally worked with Kayleigh on my brand design and I enjoyed the process so much she is now my designer of choice. She has a real understanding of the challenges (and budget!) that small business like us have and can on small design projects all the way up to a complete rebrand.


photography mentoring

Maggie Robinson - In Person Sales Trainer

Maggie from Dinky Feet Photography (who you may also know from running the Brutal Feedback Facebook group) has launched IPS training on the back of her own successful studio photography business. If you currently offering online galleries to your clients and want to move to In-Person Sales or you have been offering IPS for a while now but you feel you are not 100% confident in running it successfully then get in touch. She offers group training but also 1-2-1 Skype sessions.

photography mentoring

Harmony & Blue Photographers Resources

One of the most asked questions by Photographers is where they can obtain legal contracts for their business. Harmony & Blue have been working a top UK legal City Law Firm to resolve this & create a comprehensive contract template that will cover you, your client & your business. Alongside the contract, they include a very detailed step by step walkthrough, so you can customize with ease without accidentally amending any legal terms. The forms have been written by current professional Portrait Photographers making them up to date and relevant.

photography mentoring

Animoto for Marketing videos

Want to make professional looking marketing videos in minutes? With templates and over 3000+ music tracks, all my videos are made with Animoto.

I am pleased to say that I am now running a partnership scheme with Animoto to help professional photographers share a business plan, therefore, saving them up to 50% on their annual subscription.

To be sent details of how to join please send me an email to nina@ninamacephotography.com

Partner brands

Partner brands

brand partners + discounts SEE MY PREFERRED PARTNERS & ACCESS DISCOUNTSI am very lucky to work with some outstanding partners and brands and they have been kind enough to offer exclusive discounts to my followers. You can find a complete list below and you can...


Photographer Camberley, Surrey family photographer

Photography trainer

Business & Marketing Mentor






A confirmation email will now be sent to your email. Click to confirm your subscription and welcome