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photography mentoring



Photography mentorship


Build the photography business you have always dreamed of

Building a photography business from the ground up that both supports you financially and speaks to your passions might seem like a daunting project. As a highly qualified and well-respected photography mentor and trainer, I have the skills and experience to help you get there.

I’m recognised throughout the industry (both UK and abroad) as one of the very best people to turn to for photographer mentoring and I was even named as top Professional Photographer Trainer in the UK by The Society of Wedding and Portrait Photographer. I’ve helped hundreds of photographers with passion grow their brands, find their ideal model in their chosen industry and clear a path towards running a small business in a way that works for them. 

best photography mentor

” I’ve been through every twist and turn that a photography business can experience and there’s very little that I haven’t navigated. So when it comes to mentoring your business, I have a wealth of knowledge that’s yours to utilise.”

The key to taking your brand from pipe dream to reality is having a clear plan and understanding of how to implement your actions. If planning doesn’t come naturally to you, don’t worry – I’m here to help guide you every step of the way.

For fifteen years, I was a brand and marketing manager which has proved incredibly helpful when branching out on my own. I’ve built a reputation for offering honest, effective advice and being generous with the skills I’ve accrued over the years.

As well as mentoring photographers, I’m also a family photographer to Surrey, Camberley. Being a professional photographer myself gives me, I think, that crucial edge I need to truly understand your photography brand.

photography training and photography workshops


How Photography Mentoring Works

There is certainly a time in your photography journey where group training is very valuable but you may have found that you wish to have more 1 on 1 time to really hone your skills, find YOUR style and build a business using your vision. This is where photography mentoring can really accelerate your learning.


  • You can choose to book your 1-2-1 tailored sessions as and when needed or you can choose the accelerated 12-month programme.   The structure and content can be determined by you but will also be based on my suggestions of what you should be focusing on to grow your business, brand and photography.


  • The programme is flexible in terms of how you use the time and can cover any subject area including shooting, editing, business or marketing. 


  • Together we create a long term plan which gives you a clear vision for where you want to take your business. This includes how we can differentiate your photography business from the competition.


  • If you are on the yearly programme each month we also set short term achievable goals so you can see your progression.


  • The 12-month package includes advanced SEO tracking for the entire year plus a private Trello board to keep all notes, actions and so we can track your results


  • Finally, there are no geographical restrictions* –  photography mentoring sessions can be in person OR online

Join my exclusive community of professional photographers for FREE today.


Package options

1 hour photography mentoring with Nina Mace

1 hour online


Targeted session to cover any of the following areas:

Branding, Social media planning, pricing, website review, finding your ideal clients, family shoot reviews and portfolio reviews. 



2 hours


Would you like to come on a family shoot with Nina and be trained 1-2-1?

Choose from outdoor locations including a lake, forest or urban. Camberley area or travel to your location if you are within 15 miles.


4 hours photography mentoring with Nina Mace

4 hour block


Pre Purchase a 4-hour block of Mentoring to be used over a 12 month period.

Sessions can be used 1 hour at a time or grouped together depending on the subject area. We can cover shooting, editing, business or marketing.

Save £200 by booking a block of 4 sessions


12 months mentoring for photographers

12 months


12 months of bespoke mentoring to cover ANY subject (shooting, editing, business & marketing).

1-hour a month (these can be combined at any time to create longer sessions)

PRIORITY BOOKING ahead of other mentoring sessions

Paid Quarterly

£399 a quarter

Join the hundreds of photographers who have already seen their photography business bloom under Nina’s guidance

After hearing so many amazing things about Nina's 1-2-1 course and having struggled with lots of things on the business side of photography, I decided to book on, I'm only on my 4th meeting and already Nina has given me so much knowledge about brand awareness and effective strategies for my business. I like how she listens to your business needs, offers honest feedback and creates tailored tactics for your business. I'm really looking forward to seeing where I will be at the end of the year!

Like a lot of us, lockdown threw me off, as a wedding photographer of 7 years, this business that I love and had grown, suddenly had no business and no income. I had just bought my home 2 years early and lived on my own, so no other salary to depend on. I had met Nina at SWPP a couple of times and loved her way of training. So I became a member of her Facebook group and joined her on their lockdown training. In 3 months I did a website makeover, family posing training, editing, business training. I was ready. End of lockdown I contacted my old wedding clients offering a family shoot for the bargain price of 100 euros. I did 10 in 2 weeks. So I had a portfolio to show. I still had no weddings but families were booking me I started a one on one mentorship with Nina. This has turned my business around. So detailed and perfectly personalized. 2021 is my best year yet. 2022 I open my new studio. Thank you, Nina
Lisa Derevycka 
Lisa Derevycka

I wanted to thank you for the very valuable mentoring session this morning. That was the first photography discussion since months which let me feel again my lost passion for this art. I am really impressed by your deep and broad knowledge combined with your genuine approach to teaching/coaching. Your advice is always spot on and hands on. You are definitely the most inspiring person I have met along my photography journey. I hope that I will have once the chance to meet you in person and attend one of your workshops in the UK. Until then I will certainly come back for another Skype session.

Swiss Family Photographer  
Swiss Family Photographer

I choose to book a photography mentoring session with Nina I felt that I needed advice and direction with brand awareness and business support. Her training was much better than expected. I was particularly impressed with how she had taken the time to do appropriate background research before the session. I will recommend her to other professional photographers and have already done so. I know other photographers who would benefit from Nina’s guidance.

John Ferrett

I booked a Photography Mentoring session with Nina because of the rave reviews from other photographers on Facebook.  I always go back and forth on booking a mentor or a training course.  I’m not a beginner in photography, there are always areas for improvement.  Especially when it comes to marketing.  It’s hard to find group courses that would fit my needs.  Since Nina offered 1-2-1 I decided to quit stalling and just book. 1-2-1 was definitely the way to go for me.  I haven’t had any other courses on marketing or business planning so am unable to compare.  But I can say Nina is very knowledgeable and completely transparent with her strategy and teaching.  We live relatively close to each other; I wasn’t sure if that would be a problem for getting help marketing myself.  I was very surprised at the level of advice I received.  She shared everything with me. Nina’s session wasn’t what I was expecting…. It’s hard to articulate, BUT when I left, I felt great about my business plan and the direction I wanted to take it in.  I felt REALLY excited about the new year and new plan.  After my first visit, I wanted to put Nina on retainer!  I LOVE NINA!  She also provided some valuable help with website SEO and driving traffic to my page. Nina has a great personality.  I clicked with her right away, which is so important when working in a creative field and hell yes I would recommend her! She kicks ass.

Johanna Birch

I chose to book a photography mentoring session with Nina because I needed guidance on the next step for my business and sound business and marketing advice. I walked away so happy, buzzing with excitement and Nina answered every question and more that I needed answers for. I found the advice on my brand and how to expand it to reflect me the most useful and would 100% book again. I would recommend Nina because she is so professional, great, chatty, puts you at ease and a perfect mentor and an awesome photographer so you respect her opinion.

Kika Mitchell

“I booked a Photography Mentoring session with Nina after seeing her talk at Photohubs. I found the talk very inspiring and jammed packed with useful information. I decided last year that I wanted to seek professional mentoring and this confirmed Nina would be the right person. Compared to other training I felt like Nina had obviously taken the time to investigate and research my business and I think this helped maximise the time we had in the session. I found the whole session valid and useful, particularly my pricing. I finished my session feeling revitalised and had a clear vision of what my next steps are. Nina is very easy going and very engaging, this coupled with her expertise and experience I would pass on her details to anyone that needs clarity in their photography business ”


I’ve followed Nina in the shadows as such for a long time and have always been impressed with not only how knowledgeable she is in both the art of photography and the business/marketing side of things – but also how she is very open with the knowledge she’s gained and always comes across as friendly and personable. Not at all intimidating. I found the Skype session to be the best way forward as its more relaxed and friendly and we focused on Mastering the art of Google plus. I would definitely consider booking a session again this time focusing on Google Adwords. Highly Recommended Mentoring for photographers

Sarah Morris  Sarah K Morris Photography
Sarah Morris

After hearing so many good things about Nina and her mentoring from my photographer friends, I decided to book a session with her to help me with my business. Not only does she give advice on how to improve your photography, she also tailor strategies to get your business to the next level. I am sure that I will get where I want to be thanks to Nina’s help and I’m already looking into booking a photography workshop with her!

Sandra Cullen  Sandra Cullen Photography
Sandra Cullen

I had a Photography Mentoring session with Nina, to focus more on my approach to finding the light. Nina is really lovely to work with and very encouraging, and you really feel that she wants you to improve. I’ve recently worked with another photographer whose work I admire but felt that session was more about them and what they do, but with Nina, at all times she was talking to me about how I can improve. I feel very inspired to really push my images forward this year and I would really like to have another session with Nina to discuss more composing my images and lighting Thank you, Nina, you have sparked something in me ?

Lynette Brown   Playful Heart
Lynette Brown

Book your 1-2-1 photography mentoring session



1-hour online photography mentoring via Zoom (online video conferencing)

A bespoke session tailored to your needs whether it be portfolio review, editing, marketing or business.  Can also be used for a session focused on SEO.

Once your session is confirmed you will receive payment details and you will then be sent a questionnaire to make your session as bespoke as possible.


Would you like to come on a family shoot with Nina and be trained 1-2-1?

Choose from outdoor locations including a lake, forest or urban and spend an evening creating magical family photographs with bespoke tutoring.

2-hour session in the Camberley area or travel to your location if you are within 15 miles.



Save by purchasing 4 x 1-hour Mentoring sessions in advance. These can be used 1 hour at a time or grouped together depending on what topic you would like to cover.

These bespoke sessions will be tailored to your needs whether it be photographing a family, editing, marketing or business.

Once your session is confirmed you will receive payment details plus an email so we can discuss your needs and make the session as bespoke as possible



The 12-month photography mentoring programme includes:

  • 1-hour kickstart session to set goals and targets for the year
  • Followed by monthly 1 hour sessions OR  8 weekly 2 hour sessions. which can be over Skype or in person.
  • As a long-term Mentoree, you are guaranteed to be able to book your session within the month and will be given priority ahead of other sessions.

12 sessions in total which can be paid in Quarterly instalments of £399 every 3 months. 


Mentoring Waitlist

THANK YOU for your incredible interest in my Photography Mentoring Programmes. Please complete the form below if you would like to be added to the waiting list for upcoming releases.

Have you worked with Nina before?

Join my NEW Bootcamp which begins in April 2022

Dive deeper into photography mentoring topics



  • Portfolio review for your website/ socials
  •  Real family photoshoot critique to deliver a full shoot which your clients will love
  •  Getting your best images straight out of the camera 
  • Editing for real family photoshoots. Fast yet impactful ACR/ Lightroom and Photoshop editing to take your images from great to wow!
  •  On location, family shoots where we work together to deliver a full family gallery
  • How to navigate social media (Google +, Facebook, Instagram) to drive more of the right type of customers
  • Developing a marketing plan so you are clear on what to say and when
  • Website visibility including basic SEO and blogging.
  • Photography Pricing and products that work for your business model
  • Raising your local visibility – How to become the most famous photographer in your area
  • Branding – understanding what your brand looks like and how to bring this to life with language and design

6 tips for finding the right photography mentor for you


There are a lot of fantastic photographers offering photography mentoring in the UK and after I have spoken to some photographers I have actually referred them onto another mentor who I feel fits their style and needs the best. Therefore, I thought it would be useful to offer my top tips on finding the best photography mentor for you:



The first question is whether you would like to meet your mentor in person or whether you would be happy to do the sessions over Skype. From experience, I find that Business & Marketing and editing Mentoring can work really well over Skype but for photography training its best to do this in person. Its also especially valuable if your mentor can travel to you so you can shoot at locations you plan to use again for future family shoots. Some photography mentors have a minimum distance that works within so to reduce any future issues with photographers developing the same style.



Any great mentor will be able to give you details of people they have worked with and should be happy for you to contact them to discuss how the session went and what they felt they got from it. No amount of testimonials online can replace a real chat with a photographer who has worked with that mentor before.



Its human nature to be naturally better at some things than others  – for example, my strengths lie with Business & Marketing and outdoor children’s photography. If a possible mentoree approached me about studio lighting and newborn photography I would direct them to some of my recommended partners shown below.  This leads very much to tip 4 which is…



Work to set some SMART targets ahead of your session and let your mentor know what these are. All your chosen mentor wants is for you to get the most from your session so they more information you can give them the better. Try to quantify your objectives as much as possible. For example, you could say you want to review your online portfolio so you have more of a consistent style for potential clients OR that you want to target getting onto Page 1 of Google for your keyword within 6 months.



You would be surprised how much you can cover in a mentoring session so try to take as many notes as you can and then work with your Mentor to put them into PRIORITY ORDER. A good mentoring session can leave you with an incredibly long to do list which can feel overwhelming so breaking it into manageable chunks is a good idea.



Does your mentor still photograph and drive an income from photography? If not, and they have left photography, how successful was their business in terms of profit? I think it’s important that mentors keep one foot in the market, and are able to illustrate that they have made their own photography business a real success. I have seen real shifts in the market in the last 2 years (going into my 10th year in business) and that has enabled me to pass these insights onto my mentorees.

Andy Dane - Website Guru & Technical Genius

Whether you need a site built from scratch, a refresh of an existing site or simply to move a current site over to a faster host Andy can help. Services include moving your site from Zenfolio, SquarespaceWix to a WordPress based site with a theme or setting everything up so you can design the site yourself. He can even spend time with you training you before he hands your new site over.  No matter how big or small your project, Andy is your man!

photography mentoring

Gary Hill - Lighting and Studio Expert

Gary has won every accolade and competition there is going and his knowledge and understanding of light are second to none.

If you are looking to up your lighting game and know your speed lights from your Rotolux, then this is who I would suggest you speak to about training. He offers group workings and 1-2-1 mentoring throughout the UK & Ireland

photography mentoring

Stephanie Belton - Lifestyle Newborn Photography

I have known Stephanie for 7 years now (she was the lady who started my photography journey!) and if you would like to learn indoor lifestyle newborn photography then she is the best. Stephanies understanding of light and how to naturally pose families is second to none and she runs a very successful family photography business. You can drop her an email to discuss training or mentoring.

mentoring for photographers

Digitalab - Professional Print Lab

I have worked with Digitalab for the past year and have gotten to know their entire team personally and they are my professional lab of choice. I use them for all my printing from loose prints to print boxes and frames. They are consistent, always deliver on time but also take the time to really get to know their clients.

They have also just won Large Trader of the Year at the Newborn Photography Show.

Kayleigh - Brand designer

KW Design specialises in Logo, Brand Design and Retail Display, helping independent businesses and retailers to grow. Kayleigh’s studio is located in the heart of the beautiful Sandringham Estate in Norfolk.

I have personally worked with Kayleigh on my brand design and I enjoyed the process so much she is now my designer of choice. She has a real understanding of the challenges (and budget!) that small business like us have and can on small design projects all the way up to a complete rebrand.


photography mentoring

Maggie Robinson - In Person Sales Trainer

Maggie from Dinky Feet Photography (who you may also know from running the Brutal Feedback Facebook group) has launched IPS training on the back of her own successful studio photography business. If you currently offering online galleries to your clients and want to move to In-Person Sales or you have been offering IPS for a while now but you feel you are not 100% confident in running it successfully then get in touch. She offers group training but also 1-2-1 Skype sessions.

photography mentoring

Harmony & Blue Photographers Resources

One of the most asked questions by Photographers is where they can obtain legal contracts for their business. Harmony & Blue have been working a top UK legal City Law Firm to resolve this & create a comprehensive contract template that will cover you, your client & your business. Alongside the contract, they include a very detailed step by step walkthrough, so you can customize with ease without accidentally amending any legal terms. The forms have been written by current professional Portrait Photographers making them up to date and relevant.

photography mentoring

Animoto for Marketing videos

Want to make professional looking marketing videos in minutes? With templates and over 3000+ music tracks, all my videos are made with Animoto.

I am pleased to say that I am now running a partnership scheme with Animoto to help professional photographers share a business plan, therefore, saving them up to 50% on their annual subscription.

To be sent details of how to join please send me an email to [email protected]


Commercial childrens photographer

Commercial childrens photography

Business & Marketing Mentor