photography mentoring
WITH NINA MACE

welcome
Build the photography business you have always dreamed of
Building a photography business from the ground up that both supports you financially and speaks to your passions might seem like a daunting project. As a highly qualified and well-respected photography mentor and trainer, I have the skills and experience to help you get there.
I’m recognised throughout the industry (both UK and abroad) as one of the very best people to turn to for photographer mentoring and I was even named as top Professional Photographer Trainer in the UK by The Society of Wedding and Portrait Photographer. I’ve helped hundreds of photographers with passion grow their brands, find their ideal model in their chosen industry and clear a path towards running a small business in a way that works for them.
” I’ve been through every twist and turn that a photography business can experience and there’s very little that I haven’t navigated. So when it comes to mentoring your business, I have a wealth of knowledge that’s yours to utilise.”
The key to taking your brand from pipe dream to reality is having a clear plan and understanding of how to implement your actions. If planning doesn’t come naturally to you, don’t worry – I’m here to help guide you every step of the way.
For fifteen years, I was a brand and marketing manager which has proved incredibly helpful when branching out on my own. I’ve built a reputation for offering honest, effective advice and being generous with the skills I’ve accrued over the years.
As well as mentoring photographers, I’m also a family photographer to Surrey, Camberley. Being a professional photographer myself gives me, I think, that crucial edge I need to truly understand your photography brand.

NINA’ S FAMILY PHOTOGRAPHY HAS BEEN FEATURED IN
How Photography Mentoring Works
There is certainly a time in your photography journey where group training is very valuable but you may have found that you wish to have more 1 on 1 time to really hone your skills, find YOUR style and build a business using your vision. This is where photography mentoring can really accelerate your learning.
- You can choose to book your 1-2-1 tailored sessions as and when needed or you can choose the accelerated 12-month programme. The structure and content can be determined by you but will also be based on my suggestions of what you should be focusing on to grow your business, brand and photography.
- The programme is flexible in terms of how you use the time and can cover any subject area including shooting, editing, business or marketing.
- Together we create a long term plan which gives you a clear vision for where you want to take your business. This includes how we can differentiate your photography business from the competition.
- If you are on the yearly programme each month we also set short term achievable goals so you can see your progression.
- The 12-month package includes advanced SEO tracking for the entire year plus a private Trello board to keep all notes, actions and so we can track your results
- Finally, there are no geographical restrictions* – photography mentoring sessions can be in person OR online
Join my exclusive community of professional photographers for FREE today.
PHOTOGRAPHY MENTORING
Package options

1 hour online
A BESPOKE ZOOM SESSION TAILORED TO YOUR NEEDS
Targeted session to cover any of the following areas:
Branding, Social media planning, pricing, website review, finding your ideal clients, family shoot reviews and portfolio reviews.
£199

2 hours
SHOOT WITH NINA
Would you like to come on a family shoot with Nina and be trained 1-2-1?
Choose from outdoor locations including a lake, forest or urban. Camberley area or travel to your location if you are within 15 miles.
£399

4 hour block
4 HOURS ZOOM TRAINING TAILORED TO YOUR NEEDS
Pre Purchase a 4-hour block of Mentoring to be used over a 12 month period.
Sessions can be used 1 hour at a time or grouped together depending on the subject area. We can cover shooting, editing, business or marketing.
Save £200 by booking a block of 4 sessions
£599

12 months
THE COMPLETE PROGRAMME TO ACCELERATE YOUR BUSINESS
12 months of bespoke mentoring to cover ANY subject (shooting, editing, business & marketing).
1-hour a month (these can be combined at any time to create longer sessions)
PRIORITY BOOKING ahead of other mentoring sessions
Paid Quarterly
£399 a quarter
Join the hundreds of photographers who have already seen their photography business bloom under Nina’s guidance
Book your 1-2-1 photography mentoring session
VIA ZOOM OR IN PERSON IN SURREY
£199.00
1-hour online photography mentoring via Zoom (online video conferencing)
A bespoke session tailored to your needs whether it be portfolio review, editing, marketing or business. Can also be used for a session focused on SEO.
Once your session is confirmed you will receive payment details and you will then be sent a questionnaire to make your session as bespoke as possible.
£399.00
Would you like to come on a family shoot with Nina and be trained 1-2-1?
Choose from outdoor locations including a lake, forest or urban and spend an evening creating magical family photographs with bespoke tutoring.
2-hour session in the Camberley area or travel to your location if you are within 15 miles.
£599.00
FROM FEBRUARY 2022
Save by purchasing 4 x 1-hour Mentoring sessions in advance. These can be used 1 hour at a time or grouped together depending on what topic you would like to cover.
These bespoke sessions will be tailored to your needs whether it be photographing a family, editing, marketing or business.
Once your session is confirmed you will receive payment details plus an email so we can discuss your needs and make the session as bespoke as possible
£1,599.00
STARTING APRIL 2022
The 12-month photography mentoring programme includes:
- 1-hour kickstart session to set goals and targets for the year
- Followed by monthly 1 hour sessions OR 8 weekly 2 hour sessions. which can be over Skype or in person.
- As a long-term Mentoree, you are guaranteed to be able to book your session within the month and will be given priority ahead of other sessions.
12 sessions in total which can be paid in Quarterly instalments of £399 every 3 months.
JOIN THE
Mentoring Waitlist
THANK YOU for your incredible interest in my Photography Mentoring Programmes. Please complete the form below if you would like to be added to the waiting list for upcoming releases.
Join my NEW Bootcamp which begins in April 2022
Dive deeper into photography mentoring topics
THE LIST BELOW GIVES AN IDEA OF THE TOPICS THAT CAN BE COVERED ON MY PHOTOGRAPHY MENTORING SESSIONS.
- Portfolio review for your website/ socials
- Real family photoshoot critique to deliver a full shoot which your clients will love
- Getting your best images straight out of the camera
- Editing for real family photoshoots. Fast yet impactful ACR/ Lightroom and Photoshop editing to take your images from great to wow!
- On location, family shoots where we work together to deliver a full family gallery
- How to navigate social media (Google +, Facebook, Instagram) to drive more of the right type of customers
- Developing a marketing plan so you are clear on what to say and when
- Website visibility including basic SEO and blogging.
- Photography Pricing and products that work for your business model
- Raising your local visibility – How to become the most famous photographer in your area
- Branding – understanding what your brand looks like and how to bring this to life with language and design
6 tips for finding the right photography mentor for you
There are a lot of fantastic photographers offering photography mentoring in the UK and after I have spoken to some photographers I have actually referred them onto another mentor who I feel fits their style and needs the best. Therefore, I thought it would be useful to offer my top tips on finding the best photography mentor for you:
- LOCATION, LOCATION, LOCATION
The first question is whether you would like to meet your mentor in person or whether you would be happy to do the sessions over Skype. From experience, I find that Business & Marketing and editing Mentoring can work really well over Skype but for photography training its best to do this in person. Its also especially valuable if your mentor can travel to you so you can shoot at locations you plan to use again for future family shoots. Some photography mentors have a minimum distance that works within so to reduce any future issues with photographers developing the same style.
2. ASK FOR REFERENCES
Any great mentor will be able to give you details of people they have worked with and should be happy for you to contact them to discuss how the session went and what they felt they got from it. No amount of testimonials online can replace a real chat with a photographer who has worked with that mentor before.
3. CHECK THE MENTORS STRENGTHS MATCH YOUR NEEDS
Its human nature to be naturally better at some things than others – for example, my strengths lie with Business & Marketing and outdoor children’s photography. If a possible mentoree approached me about studio lighting and newborn photography I would direct them to some of my recommended partners shown below. This leads very much to tip 4 which is…
4. BE CLEAR ON WHAT YOU WANT TO ACHEIVE FROM THE SESSION
Work to set some SMART targets ahead of your session and let your mentor know what these are. All your chosen mentor wants is for you to get the most from your session so they more information you can give them the better. Try to quantify your objectives as much as possible. For example, you could say you want to review your online portfolio so you have more of a consistent style for potential clients OR that you want to target getting onto Page 1 of Google for your keyword within 6 months.
5. TAKE NOTES
You would be surprised how much you can cover in a mentoring session so try to take as many notes as you can and then work with your Mentor to put them into PRIORITY ORDER. A good mentoring session can leave you with an incredibly long to do list which can feel overwhelming so breaking it into manageable chunks is a good idea.
6. ASK ABOUT THEIR PHOTOGRAPHY BUSINESS BEFORE THEY BECAME A MENTOR
Does your mentor still photograph and drive an income from photography? If not, and they have left photography, how successful was their business in terms of profit? I think it’s important that mentors keep one foot in the market, and are able to illustrate that they have made their own photography business a real success. I have seen real shifts in the market in the last 2 years (going into my 10th year in business) and that has enabled me to pass these insights onto my mentorees.
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Andy Dane - Website Guru & Technical Genius
Whether you need a site built from scratch, a refresh of an existing site or simply to move a current site over to a faster host Andy can help. Services include moving your site from Zenfolio, Squarespace, Wix to a WordPress based site with a theme or setting everything up so you can design the site yourself. He can even spend time with you training you before he hands your new site over. No matter how big or small your project, Andy is your man!
Gary Hill - Lighting and Studio Expert
Gary has won every accolade and competition there is going and his knowledge and understanding of light are second to none.
If you are looking to up your lighting game and know your speed lights from your Rotolux, then this is who I would suggest you speak to about training. He offers group workings and 1-2-1 mentoring throughout the UK & Ireland
Stephanie Belton - Lifestyle Newborn Photography
I have known Stephanie for 7 years now (she was the lady who started my photography journey!) and if you would like to learn indoor lifestyle newborn photography then she is the best. Stephanies understanding of light and how to naturally pose families is second to none and she runs a very successful family photography business. You can drop her an email to discuss training or mentoring.
Digitalab - Professional Print Lab
I have worked with Digitalab for the past year and have gotten to know their entire team personally and they are my professional lab of choice. I use them for all my printing from loose prints to print boxes and frames. They are consistent, always deliver on time but also take the time to really get to know their clients.
They have also just won Large Trader of the Year at the Newborn Photography Show.
Kayleigh - Brand designer
KW Design specialises in Logo, Brand Design and Retail Display, helping independent businesses and retailers to grow. Kayleigh’s studio is located in the heart of the beautiful Sandringham Estate in Norfolk.
I have personally worked with Kayleigh on my brand design and I enjoyed the process so much she is now my designer of choice. She has a real understanding of the challenges (and budget!) that small business like us have and can on small design projects all the way up to a complete rebrand.
Maggie Robinson - In Person Sales Trainer
Maggie from Dinky Feet Photography (who you may also know from running the Brutal Feedback Facebook group) has launched IPS training on the back of her own successful studio photography business. If you currently offering online galleries to your clients and want to move to In-Person Sales or you have been offering IPS for a while now but you feel you are not 100% confident in running it successfully then get in touch. She offers group training but also 1-2-1 Skype sessions.
Harmony & Blue Photographers Resources
One of the most asked questions by Photographers is where they can obtain legal contracts for their business. Harmony & Blue have been working a top UK legal City Law Firm to resolve this & create a comprehensive contract template that will cover you, your client & your business. Alongside the contract, they include a very detailed step by step walkthrough, so you can customize with ease without accidentally amending any legal terms. The forms have been written by current professional Portrait Photographers making them up to date and relevant.
Animoto for Marketing videos
Want to make professional looking marketing videos in minutes? With templates and over 3000+ music tracks, all my videos are made with Animoto.
I am pleased to say that I am now running a partnership scheme with Animoto to help professional photographers share a business plan, therefore, saving them up to 50% on their annual subscription.
To be sent details of how to join please send me an email to [email protected]
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