What if AI is already sending clients to your photography website… and you don’t even know it?
One of the BIGGEST shifts happening in online visibility right now is how closely AI tools are tied to SEO. Search engines are changing, AI assistants are becoming the new front doors to your website, and if you’re not paying attention to what content is driving results… you’re basically shouting into the void.
That’s where GA4 (Google Analytics 4) comes in.It’s not just for techy types — it’s your behind-the-scenes to seeing what’s working, what’s not, and what’s bringing people to your site (especially when AI tools are involved).
Below are instructions for how how to track this in GA4
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In Google Analytics (GA4), navigate to the Traffic Acquisition report and filter by “Session source/medium” to identify traffic from sources like “chatgpt.com” or “referral”.
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In Google Analytics (GA4), navigate to the Traffic Acquisition report and filter by “Session source/medium” to identify traffic from sources like “chatgpt.com” or “referral”.
Here’s a more detailed breakdown:
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Log in to Google Analytics (GA4): Access your GA4 dashboard.
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Navigate to Traffic Acquisition: Go to Reports > Acquisition > Traffic acquisition.
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Add a Filter: Click “+ Add Filter”.
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Set Filter Criteria:
Choose “Session source/medium”.
Set the matching criteria to “matches regex”.
Enter the following regex:.*chatgpt.*|.*openai.*|.*writesonic.*|.*perplexity.*|.*bard\.google.*|.*gemini\.google.*|.*edgeservices.*|.*heygpt.*|.*claude\.ai.*|.*komo\.ai.*|.*copy\.ai.*|.*iask\.ai.*|.*copilot\.microsoft.*|.*jasper\.ai.*|.*chat-gpt.*|.*gemini\.google\.com.*|.*talk\.ezchatai.*. This will capture various potential ChatGPT and other AI-related traffic sources.
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View the Data: The report will now display traffic from the specified AI sources, including ChatGPT, along with other relevant data like landing pages and user engagement.
By filtering by “Session source/medium” and using the provided regex, you can effectively track traffic originating from ChatGPT and other AI platforms.
