SEO for photographers

Learn how to take your FB ad account from poor performance to driving your ideal clients to your website & socials!

SEO for photographers

I’m asked all the time if it’s worth running Facebook & Instagram ads for my photography business, and the answer is yes, absolutely, BUT you need to be clear on how to set up your ads effectively before you start spending 

This Meta course is for baby, family, wedding & branding photographers who have:

– Invested in Facebook & Instagram ads in the past and seen little to no return?

– Are new to Facebook or Instagram ads but don’t know where to start?

I have spent the majority of 2022 testing FB ad campaigns and I am sharing everything I have learnt in my new course

The course includes:


11 videos so you can work through the course step-by-step (and it fits around your busy life!)


Downloadable worksheets to help you whilst you are setting  up your campaigns


Free Canva templates for posts and ads to get you started

When you know how Facebook ads work you will stop believing these myths!

1. You need to spend a HUGE BUDGET to make ads work (not true!)

2. You must have super produced HIGH-QUALITY VIDEO  (again not true we can all design creative that resonates with our potential clients)

3. That you CANNOT LEARN TO DO THIS YOUSELF – I am here to show you that you can learn and create your own successful ad campaigns

Here’s what photographers who have bought the course have to say

So much I didn’t know!

I have run FB ad campaigns in the past and seen little to know clicks and now I realise that I was using totally the wrong audiences to target. I set up the audiences like Nina advised and it immediately improved my results. I am now excited to experiment with different campaigns for my new-born and maternity photos hoots

Sam, family photographer

Verified Buyer

I am only 3 modules into the course and have seen a 80% improvement in my reach costs!

I had no idea how important it was to set up my facebook audiences correctly! I was using cold data using interests and getting terrible reach and click through and since I have made the changes you share its costing me 80% less to reach the same number of people! All that wasted budget I wish I had found this course earlier! 

Karen, baby photographer

Verified Buyer

The audience info is blowing my mind!

I’m loving the course. The audience stuff is blowing my mind!! So cool. Thank you so much for figuring this all out for us 😊

Kate, family photographer

Verified Buyer

Who is running the FB ads course?

My name is Nina and I am a family photographer and photographer trainer based in Camberley, Surrey.  I am well-known for my vibrant and bold visual style and using the colours of the UK as the backdrops for family portraits.  I am also recognised throughout the UK for offering Photographer Training and Mentoring for both Beginner and Professional Photographers having just been named as top professional photographer trainer in the UK by the SWPP.

My work has been featured in publications such as Canon’s Photoplus Magazine and  Vogue and children’s photography competitions and  I was also named Top Children’s Photographer of the Year by the Guild of Professional Photographers.

best photography mentor

Photography training with Nina Mace

Frequently Asked Questions

Do I need to have FB Pixel?

To properly track your results, yes ideally you need to install FB Pixel. You can still run ads without it but you cannot track your results or retarget visitors. 

Please note this should be possible on all websites BUT we have found that on Pixiesets free website this is not the case and you would need to move to a paid-for version which is approx £8 a month 

Do Facebook ads work for photographers?

Yes, absolutely Facebook adverts can work for photographers if the campaign is targeted well and the creative really resonates with your target audience. This is why I delve into the audiences which have worked best for me and include some free ideas for creative designs to get you started.

Where does Facebook advertising fit as part of the marketing mix?

Understanding how best to use Facebook advertising alongside your other marketing is really important. In this course, I discuss where FB ads fit into the sales funnel but also how it works alongside your website and SEO. 

I am not very good at marketing will I find this course simple?

Before I launch any course I always test it with a smaller group beforehand. On the beta test for this “Facebook ads for photographers” course, I discovered that it was best to break the content down into manageable bite-sized lessons that you could watch at any time. 

Can I book a 1-2-1 session with Nina after the course?

If you would like support creating and designing your Facebook adverts I am more than happy to offer a 1-2-1 mentoring session. For details just send me a message via the contact form 

Lifetime access

Unlike other courses, once you buy this once you get Lifetime Access to the Facebook Advertising for Photographers course. 

Constantly updated

As Meta changes, I aim to update the course, so it works best for your photography business. This month I have included how to properly secure your accounts from hackers 

Proven ad strategies

Before launching this FB ads course, I spent months testing the theories and audiences discussed to create the most well-rounded course I could!