how does mentoring differ from group training?


  • It’s all about you! You receive 1-2-1 tailored sessions which an be a 1 off or run for a 12 month period.  The structure and content can be driven by you but will also be based on Nina’s suggestions of what you should be focusing on to grow your business, brand and photography.


  • The programme is flexible in terms of how you use the time and can cover any subject area including  Shooting, editing, business or marketing 


  • Together we create a long term plan which gives you a clear vision for where you want to take your business. This includes how we can differentiate your photography business from the competitions


  • If you are on the yearly programme each month we also set short term achievable goals so you can see your progression


  • Popular sessions include how to  cull and edit real client shoots, SEO, blogging and content ideas, pricing and product strategies. See more details below 


  • The 12 month package includes advanced SEO tracking for the entire year plus a private Trello board to keep all notes, actions and so we can track your results


  • Finally, there is no geographical restrictions* – sessions can be in person OR online



Nina has been a working family photographer since 2009 and prior to starting her business was a brand & marketing manager for 15 years 

She has mentored hundreds of photographers in the last 4 years and won Professional Trainer of the year as voted by SWPP members




Nina’s experience means that she is one of the best UK mentors if you are looking for a rounded approach to growing your business.

She continues to photograph families to ensure she is in touch with what is really happening in the UK  photography market place. You can get a real feel for how Nina works from the testimonials below.



There are a number of photography mentoring options available to you including 1.5 hour session, Half day in person mentoring in Camberley, Surrey (Travel can certainly be considered but may incur an additional cost) or the most popular Year long Mentoring programme which consists of 12 sessions over the course of a year (1 hour a month). 

There will be LIMITED availability on the 12 month programme and joining is by application. These Mentorees will be given priority on session times and dates.  

Book your mentoring session online

apply to join the 2020 mentoring programme


Places on the 12-month programme are limited and those on the scheme are given priority when booking time slots throughout 2020.


The programme includes:


  • 1 hour of mentoring every month for 12 months


  • These sessions can be grouped into longer periods (for example 2-3 hours) if the trainee wishes to shoot together for example


  • Session 1 kicks off in January 2020 and your first date will be confirmed as soon as the deposit has been taken.


  • The programme is paid for quarterly and costs £375 every 3 months (total £1499 for 12 months) This is around a 10% discount compared to booking the 1.5-hour mentoring sessions on an ad-hoc basis which will have very limited availability in 2020.   Please note this 10% discount will be removed once a certain number of photographers are booked onto the course. 

  • Places can be secured NOW by completing the application form below and paying a £100 deposit which is taken off your first quarter’s payment. Payment dates can be found in the additional terms and conditions below

Finally, places sold out very quickly in 2019 so completing this form does not guarantee you a place. Applications will be on a first come first served basis. 


2020 12 month photography mentoring application form

By submitting this application you are confirming that if a place is available you would like to go ahead and recieve an invoice for a deposit payment.

Are you currently on the 2019 Mentoring Scheme?

7 + 3 =




Tailored sessions to cover areas including:


  • Portfolio review for your website/ socials


  • Real family photoshoot critique to deliver a full shoot which your clients will love


  • Getting your best images straight out of the camera 

  • Editing for real family photo shoots. Fast yet impactful ACR/ Lightroom and Photoshop editing to take your images from great to wow!


  • On location, family shoots where we work together to deliver a full family gallery



 Tailored sessions to cover areas including:

Raising your local visibility 

  • Branding – understanding what your brand looks like and how to bring this to life with language and design


  • Photography Pricing and products that work for your business model


  • Website visibility including basic SEO and blogging.


  • Developing a marketing plan so you are clear on what to say and when


  • How to navigate social media (Google +, Facebook, Instagram) to drive more of the right type of customers.

I had a Photography Mentoring session with Nina, to focus more on my approach to finding the light. Nina is really lovely to work with and very encouraging, and you really feel that she wants you to improve. I’ve recently worked with another photographer whose work I admire but felt that session was more about them and what they do, but with Nina, at all times she was talking to me about how I can improve. I feel very inspired to really push my images forward this year and I would really like to have another session with Nina to discuss more composing my images and lighting Thank you, Nina, you have sparked something in me 🙂

Lynette Brown   Playful Heart
Lynette Brown

Since starting out on my photography journey Nina has been one of my favourite photographers.  Her style is vibrant, full of fun and the bit I love most is it consistently good. I wanted to do the mentoring with Nina to understand how she conducts her location shoots, how she finds the light and finally how she goes about editing her images. I’ve only been on two other courses. Both of these were group courses and were very different from Nina’s mentoring.   I chose the mentoring as opposed to the group session as I wanted to focus on the areas I feel I needed the most help.  Nina tailored our time to do this.  (I also HATE the bun fight it can turn into shooting with lots of other photographers.) What I found most useful is how Nina looks for the light and how she interacts with her clients. Nina’s approach to post-processing, culling images, her workflow, the client experience.  There are many things that have started to sink in some weeks later too i.e. setting my white balance via Kelvin, I’ve been experimenting a lot with this and am really pleased with the results. I would absolutely consider booking again.  I would like to spend more time on the editing.  I’m still struggling to get the curves, white/blacks/mid-tone thing just right (feel like I’m missing a step).  Later in the year when I can invest more time in my business, I would like to take Nina’s business course too.  SEO, Marketing, and my website are some of the things I need to focus on. I have already recommended Nina to friends.   I have some great images for my portfolio and learned a huge amount in a very short space of time.  She also serves a tasty lunch 😉


I attended a seminar with Nina last year and found her inspirational and very knowledgeable especially with regards to the business and marketing aspects of photography. I found the photography mentoring session very informative and completely tailored to me and my businesses needs. I found our discussion around where I should be spending my money for advertising and marketing and how to produce effective blog posts, linking traffic back to the website the most useful element. I would definitely book another session to work on any areas of concern will be invaluable to the business and accelerate growth. Nina also came up with lots of really useful ideas for linking my outdoor work to my studio photography and went through lots of ideas which I hadn’t considered with regard to marketing.

Jade  Precious Imagery

I booked a mentoring session with Nina to help me with marketing activity as I have a tendency to procrastinate. My to-do list is so long and I needed some focus. What I liked about Nina’s training was how personalised it was to my business and I especially got a lot out of the discussion around Google +. I am really pleased with what we covered in my first session and I have already recommended her to 5 other photographers”.


I booked a Photography Mentoring session with Nina because of the rave reviews from other photographers on Facebook.  I always go back and forth on booking a mentor or a training course.  I’m not a beginner in photography, there are always areas for improvement.  Especially when it comes to marketing.  It’s hard to find group courses that would fit my needs.  Since Nina offered 1-2-1 I decided to quit stalling and just book. 1-2-1 was definitely the way to go for me.  I haven’t had any other courses on marketing or business planning so am unable to compare.  But I can say Nina is very knowledgeable and completely transparent with her strategy and teaching.  We live relatively close to each other; I wasn’t sure if that would be a problem for getting help marketing myself.  I was very surprised at the level of advice I received.  She shared everything with me. Nina’s session wasn’t what I was expecting…. It’s hard to articulate, BUT when I left, I felt great about my business plan and the direction I wanted to take it in.  I felt REALLY excited about the new year and new plan.  After my first visit, I wanted to put Nina on retainer!  I LOVE NINA!  She also provided some valuable help with website SEO and driving traffic to my page. Nina has a great personality.  I clicked with her right away, which is so important when working in a creative field and hell yes I would recommend her! She kicks ass.

Johanna Birch

I choose to book a photography mentoring session with Nina I felt that I needed advice and direction with brand awareness and business support. Her training was much better than expected. I was particularly impressed with how she had taken the time to do appropriate background research before the session. I will recommend her to other professional photographers and have already done so. I know other photographers who would benefit from Nina’s guidance.

John Ferrett

I chose to book a photography mentoring session with Nina because I needed guidance on the next step for my business and sound business and marketing advice. I walked away so happy, buzzing with excitement and Nina answered every question and more that I needed answers for. I found the advice on my brand and how to expand it to reflect me the most useful and would 100% book again. I would recommend Nina because she is so professional, great, chatty, puts you at ease and a perfect mentor and an awesome photographer so you respect her opinion.

Kika Mitchell

I booked Nina having seen the quality of her work through the Guild of Photographers IOM and your Photographer of the Year title. In addition, her comments on various marketing topics in the Guild FB page and the Business of Photography FB page made me think to get in touch. My first session was really focused on me and my business and had been tailored to my needs. The work Nina put in before the session was massively appreciated and it felt like she really understood where I am and what I need to do to get to where I want. I’m planning on booking a monthly one-hour session to keep me on track. I find working for myself difficult in that I have no one to bounce ideas off and I would benefit from having to complete tasks set before the next session! Overall It was certainly the most comprehensive days training I have done. It covered everything I had requested and we had discussed beforehand. I have come away with a clear idea of what I need to do to make my business more successful.  I wouldn’t hesitate to recommend Nina to any photographer – both those starting out in their business or those that are more experienced but struggling in certain areas. Nina’s 1-2-1 mentoring beats any other course/class/training I have done hands down! Not only was Nina very generous with her knowledge but she also highlighted key areas where I could improve my own business – this is something I have found you really don’t get with group training. I will certainly be booking in another session soon!

Miranda Walton   Miranda Walton Photography
Miranda Walton

I’ve followed Nina in the shadows as such for a long time and have always been impressed with not only how knowledgeable she is in both the art of photography and the business/marketing side of things – but also how she is very open with the knowledge she’s gained and always comes across as friendly and personable. Not at all intimidating. I found the Skype session to be the best way forward as its more relaxed and friendly and we focused on Mastering the art of Google plus. I would definitely consider booking a session again this time focusing on Google Adwords. Highly Recommended Mentoring for photographers

Sarah Morris  Sarah K Morris Photography
Sarah Morris

I wanted to thank you for the very valuable mentoring session this morning. That was the first photography discussion since months which let me feel again my lost passion for this art. I am really impressed by your deep and broad knowledge combined with your genuine approach to teaching/coaching. Your advice is always spot on and hands on. You are definitely the most inspiring person I have met along my photography journey. I hope that I will have once the chance to meet you in person and attend one of your workshops in the UK. Until then I will certainly come back for another Skype session.

Swiss Family Photographer  
Swiss Family Photographer

“I booked a Photography Mentoring session with Nina after seeing her talk at Photohubs. I found the talk very inspiring and jammed packed with useful information. I decided last year that I wanted to seek professional mentoring and this confirmed Nina would be the right person. Compared to other training I felt like Nina had obviously taken the time to investigate and research my business and I think this helped maximise the time we had in the session. I found the whole session valid and useful, particularly my pricing. I finished my session feeling revitalised and had a clear vision of what my next steps are. Nina is very easy going and very engaging, this coupled with her expertise and experience I would pass on her details to anyone that needs clarity in their photography business ”


I booked Nina as I wanted to gain confidence in being able to get my images to the next level, with a particular focus on children and families, shooting both indoors and outdoors I really enjoyed working with Nina. I’ve worked with mentors before where they end up taking over on shoots, and as a result, you don’t get as much from it. Nina was great to work with and it really opened my eyes to a different way of working.  It was really good to see how Nina works so quickly and effortlessly to get fabulous results, from building a rapport with her subjects through to producing the final edits of the work. She was a real inspiration and I’ll be getting further mentoring but this time focusing on the business side of things. I would definitely consider booking again to cover business and marketing without a shadow of a doubt. My only criticism is that I would have liked the session to have lasted longer, but that was only because I enjoyed it so much! Nina is a great teacher/mentor and a real inspiration If you’re looking for a mentor and want to take your images to the next level, I would wholeheartedly recommend Nina.

Miriam   Family photographer

Nina’s Photography Mentoring style is very relaxed, so personal and very real.  I recently invested a lot of money with a business coach and feel that it wasn’t personalised at all.  I came away from that session with the coach feeling deflated.  I left Nina feeling elated and excited about my business again and the possibility of where it could go.  What I found most useful was my photography style changed in the first 5 minutes of shooting.  The technique for looking for light has completely changed how I shoot.  Then, the editing techniques have seemed to make my process a lot more vibrant and saturated with colour – more akin to my style.  I would like to do a workshop at some point to see how Nina shoots and to experience a full session with her.  More importantly, I would like to book a 121 session with Nina to see how we can grow our business to be a lot busier.  I will be following up with more bespoke training on a one to one session and would love to join a workshop. I would definitely recommend Nina to any photographers out there looking to change their photographic style, editing techniques or general business development – Nina has all the answers!

Stephanie Cronin  Summers Photography
Stephanie Cronin

I booked a 1-2-1 Photography Mentoring session with Nina to learn more about the business side of photography, ideas for my branding and marketing as well as to get tips from one of the best! Compared to other training it was 1 on 1, relaxed and very inspirational. The most useful part of the session for me was when we discussed how to go about defining my brand and how to build traffic to my website and convert customers. I would definitely consider  booking again to do some training centred around family and child photography itself. I would also happily recommend Nina for her clear, concise and relaxed training, it was exactly what I had hoped for. Top Mentoring for photographers!

Helen Hoffman

After hearing so many good things about Nina and her mentoring from my photographer friends, I decided to book a session with her to help me with my business. Not only does she give advice on how to improve your photography, she also tailor strategies to get your business to the next level. I am sure that I will get where I want to be thanks to Nina’s help and I’m already looking into booking a photography workshop with her!

Sandra Cullen

Just wanted to say a MASSIVE thank you for your mentoring day. I really learnt a lot and feel empowered to really push my photography business forward. You were so understanding and helpful especially as you can relate to where I am!

Hannah Buckland   Hannah Buckland Photography
Hannah Buckland

I had admired Nina’s children’s photography for a long time and wanted to learn more about how she shot and edited. Nina’s training was a lovely mix of the creative/technical side of things as well as the business side. I hadn’t expected to cover the business side as much as we did, but it was actually really useful and I have some great ideas for transforming my business. I would absolutely consider booking again.  In this next session I would like to continue to focus on the business side – probably in 6 months when my youngest starts full-time school, also some feedback on images having taken on board your creative tips and techniques.  Nina is so generous with her time and knowledge – I have come away from our mentoring session with lots of new creative techniques and ideas, as well as plans to transform my business. If anyone is considering Photography Mentoring with Nina, I would highly recommend it!!

Abi Moore



There are a lot of fantastic photography mentors in the UK and after I have spoken to some photographers I have actually referred them onto another mentor who I feel fits their style and needs the best. Therefore, I thought it would be useful to offer my top tips on finding the best photography mentor for you:


  1. Location, Location, Location 

The first question is whether you would like to meet your mentor in person or whether you would be happy to do the sessions over Skype. From experience, I find that Business & Marketing and editing Mentoring can work really well over Skype but for photography training its best to do this in person. Its also especially valuable if your mentor can travel to you so you can shoot at locations you plan to use again for future family shoots. Some photography mentors have a minimum distance that works within so to reduce any future issues with photographers developing the same style.


2. Ask for references 

Any great mentor will be able to give you details of people they have worked with and should be happy for you to contact them to discuss how the session went and what they felt they got from it. No amount of testimonials online can replace a real chat with a photographer who has worked with that mentor before.


3. Check that the mentor’s strengths match your needs 

Its human nature to be naturally better at some things than others  – for example, my strengths lie with Business & Marketing and outdoor children’s photography. If a possible mentoree approached me about studio lighting and newborn photography I would direct them to some of my recommended partners shown below.  This leads very much to tip 4 which is…


4. Be CLEAR on what you want to achieve from the session 

Work to set some SMART targets ahead of your session and let your mentor know what these are. All your chosen mentor wants is for you to get the most from your session so they more information you can give them the better. Try to quantify your objectives as much as possible. For example, you could say you want to review your online portfolio so you have more of a consistent style for potential clients OR that you want to target getting onto Page 1 of Google for your keyword within 6 months.


5. Take notes!

You would be surprised how much you can cover in a mentoring session so try to take as many notes as you can and then work with your Mentor to put them into PRIORITY ORDER. A good mentoring session can leave you with an incredibly long to do list which can feel overwhelming so breaking it into manageable chunks is a good idea.

Photography Mentoring with Nina Mace

Andy Dane - Website Guru & Technical Genius

Whether you need a site built from scratch, a refresh of an existing site or simply to move a current site over to a faster host Andy can help. Services include moving your site from Zenfolio, SquarespaceWix to a WordPress based site with a theme or setting everything up so you can design the site yourself. He can even spend time with you training you before he hands your new site over.  No matter how big or small your project, Andy is your man!

photography mentoring

Gary Hill - Lighting and Studio Expert

Gary has won every accolade and competition there is going and his knowledge and understanding of light are second to none.

If you are looking to up your lighting game and know your speed lights from your Rotolux, then this is who I would suggest you speak to about training. He offers group workings and 1-2-1 mentoring throughout the UK & Ireland

photography mentoring

Stephanie Belton - Lifestyle Newborn Photography

I have known Stephanie for 7 years now (she was the lady who started my photography journey!) and if you would like to learn indoor lifestyle newborn photography then she is the best. Stephanies understanding of light and how to naturally pose families is second to none and she runs a very successful family photography business. You can drop her an email to discuss training or mentoring.

mentoring for photographers

Digitalab - Professional Print Lab

I have worked with Digitalab for the past year and have gotten to know their entire team personally and they are my professional lab of choice. I use them for all my printing from loose prints to print boxes and frames. They are consistent, always deliver on time but also take the time to really get to know their clients.

They have also just won Large Trader of the Year at the Newborn Photography Show.

Kayleigh - Brand designer

KW Design specialises in Logo, Brand Design and Retail Display, helping independent businesses and retailers to grow. Kayleigh’s studio is located in the heart of the beautiful Sandringham Estate in Norfolk.

I have personally worked with Kayleigh on my brand design and I enjoyed the process so much she is now my designer of choice. She has a real understanding of the challenges (and budget!) that small business like us have and can on small design projects all the way up to a complete rebrand.


photography mentoring

Maggie Robinson - In Person Sales Trainer

Maggie from Dinky Feet Photography (who you may also know from running the Brutal Feedback Facebook group) has launched IPS training on the back of her own successful studio photography business. If you currently offering online galleries to your clients and want to move to In-Person Sales or you have been offering IPS for a while now but you feel you are not 100% confident in running it successfully then get in touch. She offers group training but also 1-2-1 Skype sessions.

photography mentoring

Harmony & Blue Photographers Resources

One of the most asked questions by Photographers is where they can obtain legal contracts for their business. Harmony & Blue have been working a top UK legal City Law Firm to resolve this & create a comprehensive contract template that will cover you, your client & your business. Alongside the contract, they include a very detailed step by step walkthrough, so you can customize with ease without accidentally amending any legal terms. The forms have been written by current professional Portrait Photographers making them up to date and relevant.

photography mentoring

Animoto for Marketing videos

Want to make professional looking marketing videos in minutes? With templates and over 3000+ music tracks, all my videos are made with Animoto.

I am pleased to say that I am now running a partnership scheme with Animoto to help professional photographers share a business plan, therefore, saving them up to 50% on their annual subscription.

To be sent details of how to join please send me an email to


Photographer Camberley, Surrey

UK Photography trainer 

UK Business & Marketing Mentor