SEO for photographers

Learn how to take your FB ad account from poor performance to driving your ideal clients to your website & socials!

SEO for photographers

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I’m asked all the time if it’s worth running Facebook & Instagram ads for my photography business, and the answer is yes, absolutely, BUT you need to be clear on how to set up your ads effectively before you start spending 

This course is for baby, family, wedding & branding photographers who have:

– Invested in Facebook & Instagram ads in the past and seen little to no return?

– Are new to Facebook or Instagram ads but don’t know where to start?

I have spent the majority of 2022 testing FB ad campaigns and I am sharing everything I have learnt in my new course

The courseincludes:


11 videos so you can work through the course step-by-step (and it fits around your busy life!)


Downloadable worksheets to help you whilst you are setting  up your campaigns


Free Canva templates for posts and ads to get you started

When you know how Facebook ads work you will stop believing these myths!

1. You need to spend a HUGE BUDGET to make ads work (not true!)

2. You must have super produced HIGH-QUALITY VIDEO  (again not true we can all design creative that resonates with our potential clients)

3. That you CANNOT LEARN TO DO THIS YOUSELF – I am here to show you that you can learn and create your own successful ad campaigns

Here’s what photographers who have bought the course have to say

So much I didn’t know!

I have run FB ad campaigns in the past and seen little to know clicks and now I realise that I was using totally the wrong audiences to target. I set up the audiences like Nina advised and it immediately improved my results. I am now excited to experiment with different campaigns for my new-born and maternity photos hoots

Sam, family photographer

Verified Buyer

I am only 3 modules into the course and have seen a 80% improvement in my reach costs!

I had no idea how important it was to set up my facebook audiences correctly! I was using cold data using interests and getting terrible reach and click through and since I have made the changes you share its costing me 80% less to reach the same number of people! All that wasted budget I wish I had found this course earlier! 

Karen, baby photographer

Verified Buyer

The audience info is blowing my mind!

I’m loving the course. The audience stuff is blowing my mind!! So cool. Thank you so much for figuring this all out for us 😊

Kate, family photographer

Verified Buyer

Facebook Ads for Photographers
Facebook advertising for photographers × 1

Subtotal £39.00
Total £39.00

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Facebook advertising for photographers


Facebook advertising for photographers

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Frequently Asked Questions

Do I need to have FB Pixel?

To properly track your results, yes ideally you need to install FB Pixel. You can still run ads without it but you cannot track your results or retarget visitors. 

Please note this should be possible on all websites BUT we have found that on Pixiesets free website this is not the case and you would need to move to a paid-for version which is approx £8 a month 

Do Facebook ads work for photographers?

Yes, absolutely Facebook adverts can work for photographers if the campaign is targeted well and the creative really resonates with your target audience. This is why I delve into the audiences which have worked best for me and include some free ideas for creative designs to get you started.

Where does Facebook advertising fit as part of the marketing mix?

Understanding how best to use Facebook advertising alongside your other marketing is really important. In this course, I discuss where FB ads fit into the sales funnel but also how it works alongside your website and SEO. 

I am not very good at marketing will I find this course simple?

Before I launch any course I always test it with a smaller group beforehand. On the beta test for this “Facebook ads for photographers” course, I discovered that it was best to break the content down into manageable bite-sized lessons that you could watch at any time. 

Can I book a 1-2-1 session with Nina after the course?

If you would like support creating and designing your Facebook adverts I am more than happy to offer a 1-2-1 mentoring session. For details just send me a message via the contact form 

SEO for photographers

So who is teaching you?

Hi, I’m Nina – The family photographer & marketing expert behind this Facebook ads for photographers course. I’m recognised throughout the industry as one of the very best people to turn to for photographer training and mentoring for both aspiring and Professional Photographers (I was even named as top Professional Photographer Trainer in the UK by the SWPP). I’ve helped hundreds of people with passion grow their brands, find their ideal model in their chosen industry and clear a path towards running a small business in a way that works for them.

I have managed my own Facebook ads, website and SEO for a decade now – If you want to check me out just search for “photography mentor”.


SEO for Photographers


Editing for outdoor photographers

In person

Outdoor Family Photography

Here is even more feedback on the Facebook ads for photographers course

I was wasting so much money!!

I have been looking for ways to promote my photography business on Facebook and Instagram and came across Nina’s course as I had seen another photographer friend had booked. Firstly, I didn’t realise how much I didn’t know! From audience set up to ideas on the ad design itself, this has opened my eyes to how much money I was wasting. Thanks again Nina 

Rebecca, wedding photographer

Verified Buyer

” Most importantly, I have got so many more clients with my ads from completing this Facebook advertising course.”

I completed Nina’s Facebook Ad’s course in June of last year and have used it ever since. It’s really got me thinking about the way in which visually my ads look and what wording I should be using – plus I have learnt so much about Facebook Ads and how they work! Most importantly, I have got so many more clients with my ads from completing this Facebook advertising course.

Thanks so much, Nina, for this training; I’m loving that I can recap each time I do an ad to recheck I have everything nailed!

Stacy, Stacy D Photography

Verified Buyer