THE BLOG

You love photography. You have an eye for light and the patience to capture real moments. You might already be getting “when can you take ours” from friends. Turning that passion into a business is possible, but there are clear steps you must take first to protect...

One of the BIGGEST shifts happening in online visibility right now is how closely AI tools are tied to SEO. Search engines are changing, AI assistants are becoming the new front doors to your website, and if you’re not paying attention to what content is driving...

Let’s face it — when you’re juggling budgets, building works, and trying to make the Year 6 leavers’ hoodie deadline, organising a school photoshoot probably isn’t top of your to-do list. But great photography? It does so much more than just tick a box. It helps...

Search is changing. Fast. As AI continues to evolve, the way people find information is shifting – and as photographers, we need to be ready. If you’ve spent years learning how to optimise your blog posts for Google, the rise of tools like ChatGPT, Google’s SGE, and...

One of the biggest challenges I hear from the photographers and small businesses that I work with is managing  their social media. Finding time to create new ideas, ensuring they are on brand and really engaging takes time and focus. I asked a number of social media...

One of the questions I am asked most often is what free resources are available to improve your photography skills and can you be self taught. Well the great news is the answer is yes to both! Photographers at every stage in  their journey can learn online. I asked a...

Are you a beginner looking for suggestions on what should be your first camera? I have rounded up my top 3 budget and top 3 investment cameras to start you on your journey. You are also welcome to join my beginners photography group here which is a free group sharing...

As many of my followers know I am a huge fan of SEO as a core pillar of my marketing strategy.   The marketing life of blog posts are longer than any other type of marketing media (see this recent evidence from Neil Patel below) plus I can actively see the views,...